32 The focus areas which are material to our stakeholders and our business are grouped to create a framework of sustainable choices for approaching sustainability and integrating it within our organization. Materiality matrix Significance to business Significance to stakeholders Low High High Low Medium Medium 1 3 2 4 10 5 9 8 6 7 11 12 13 14 Operational excellence 4 Marketing 14 Product & service labelling 13 Product responsibility 12 Customer health & safety 11 Business growth 10 Responsible supply chain 9 Collaboration and partnerships 8 Stakeholder engagement & communication 7 Training & awareness 6 Social accountability & safe workplace 5 Business ethics, transparency & governance 3 Employment relationship 2 Environment protection 1
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